Category: SEO

The Benefits Of PPC Marketing For Businesses

If you have been searching for the best way to market your company, you should consider PPC advertising. This is a form of marketing that many of the top businesses use, as well as small businesses and individuals. It is a way of getting your advertisement in front of as many people as you can, specifically targeting keyword phrases that they would use. Your ads can be displayed on search engines like Google, and social media sites like Facebook. Not only can you target keyword phrases, but you can also target very specific demographics. Let’s look at the many advantages of using pay per click marketing and how this can help you generate more sales for your business. Learn more here.

An Overview Of PPC Marketing

Pay per click marketing is something that is used by thousands of businesses and individuals all over the world. The marketing strategy is straightforward. You are going to create a small advertisement, one that will have a minimal amount of characters, prompting people to click through to your website. You will have a display URL so people can see the name of your site. When they click through, they will land on what is called your destination URL. This is a landing page that is often set up correctly for the targeting you are doing. For example, if you have more than one product, you will set up individual landing pages that will cater to those you are marketing to. This will increase your chances of making a sale because you are correctly sending them to an offer that they will be more open to purchasing. This can be determined early on by looking at the keyword you are targeting and then using that to create the landing page. Some people have hundreds of different landing pages, all designed to provide exactly what the visitor is expecting when they click on that link.

How Quickly Can You Get Results?

You can get results very quickly, usually within an hour. This is true on Google and Facebook if you choose to use these giants in the PPC industry. The amount that you pay per click is going to play a large role in how quickly you get your traffic. For instance, if you are paying the minimum amount, then your advertisement will not be displayed as often, or it may not be visible to as many people. On the other hand, if you are willing to pay the maximum amount per click, these of the first advertisements that people will likely see when they are searching for products that you are selling. If you can generate a large return on investment, even for the high cost of clicks, you can make sales on autopilot every single day. It takes a lot of testing, and there are ways to test different advertisements to see which ones are getting the most attention, and then roll out on the one or two PPC campaigns that are performing the best.

How Can You Test Your Ads Affordably?

The key to making this work is to do your keyword research and find keyword phrases that buyers are using. Subsequently, you will want to test each of these keywords to see which ones lead to sales. Many people will choose up to 10 keyword phrases, run ten separate PPC campaigns at about $5 or $10 each which can give them enough data to tell them which one is performing the best. They will likely have one or two that have done well, and then they will shut down all of the other campaigns and focus their advertising budget on the ones that are working. This is the fastest way that you can quickly test, determine which ones are the best advertisements, and then start to generate residual income from campaigns that will bring you the most profit.

PPC advertising can be expensive which is why many people avoid this. It works perfectly once you know which campaigns are performing, but it can cost hundreds of dollars, or even thousands of dollars, depending on how many products you are trying to test. Once the testing phase is over, however, this is one of the best ways to generate continual profits by running PPC ads that generate sales on a weekly basis.

The Top White Hat SEO Techniques

When looking at SEO techniques, it is important that you know the difference between white hat and black hat SEO. You should also consider what some of the top white hat SEO techniques are, or check this site for the best SEO tips and implement them for your website.

What Is White Hat SEO?

Before you look at white hat SEO techniques, you need to know what white hat SEO is. As with all things in life, there are good and bad ways to complete SEO, and this has been set out in part by the search engines. White hat SEO techniques are the proper SEO techniques that the search engines will want you to use. Black hat SEO will often give faster results, but these are going to be short-term solutions.

Have Quality Content

The best white hat SEO technique is to have quality content that is original and offers your readers valuable information. Having good content is the backbone of your SEO strategy and will impact any other techniques that you use. Quality content should have precise information that is valuable to the user, and not is stuffed with keywords to try and get the search engines to notice you.

Posting new content is also important because it tells the search engine that the website is still active and you are creating new pages to rank in the search results. All of your content should be original, and you should not repeat your content too much. If you have new content that is related to older content, then you need to link the two with some internal links.

Use Titles And Meta Data

Another white hat technique to use will be titles and metadata. The titles of your pages will tell the search engines what the content is about and help them determine what it should rank for. Your title should have the keyword you are targeting in it.

Metadata relates to the meta tags and description for your content. The meta tags need to be appropriate to the content, and you should not use too many of them. Stuffing your metadata is considered a black hat technique. The meta description should only be about 160 characters long and have your keyword in it. This description is a summary of the content of the page which will show with your URL in the search results.

Have Quality Inbound Links

When you look at SEO, you will often see people talking about backlinks. Backlinks are inbound links from other websites that direct traffic to your website. A lot of people focus on the quantity of links they have, but for white hat SEO, you need to look at the quality. One high-quality backlink is often worth as much as tens of medium quality links because the search engines will trust the website it comes from more.

Getting these links organically is the best solution because this ensures that they are better quality and help to build your reputation. Buying backlinks is a black hat SEO technique that should be avoided because you do not know the reputation of the sites providing your links. If you have a lot of links from websites with a bad reputation, this could negatively affect your search ranking.

White hat SEO techniques are the ones that are considered good and favored for long-term results. Black hat SEO techniques will provide you with a short-term boost in the rankings, but this will not be sustainable. Some of the white hat techniques that you should consider include having quality content, using metadata and having quality inbound links.

SEO Copywriting Best Practices

Copywriting and SEO may seem like two different fields that are at odds with each other, but they have entered a unique marriage that results in the creation of content marketing. SEO is focused on pleasing search engines in order to improve the rankings while copywriting wants to provide accurate information that will help in accomplishing something. There was a point when the two were in a direct competition with each other, but that has changed. Search engines have been able to improve and give people the information they need. Pairing SEO and copywriting have become an effective way to market online. Below are some great SEO Copywriting best practices that will go a long way.

Title it right

The most recognized element of copywriting is the title. There are two main factors that you have to consider when it comes to choosing a title.
Reader Attention: the title you choose must be able to grab the attention of the reader instantly. This will increase the likelihood of the visitor clicking the title and reading. Selecting a title that doesn’t capture attention means many readers won’t be able to see your content even if it is very helpful.
Keywords: the title you go with must be SEO friendly. The title should at least include one keyword. This doesn’t mean you should include a keyword that will come at the expense of grabbing the attention of the reader.
The combination of titles and subtitles can be a great tool to use because it provides the reader and the search engine more information about the post.

Make the message matter

The first thing you need before you know the content that your reader needs are by knowing your audience. Who is your audience? What do they want or need? You can use trending topics to inspire you on what to write. Comments from your customers is another way of knowing what they want. If you are in a less exciting industry, you will have to think out of the box to come up with the right topic.
Once you know the topic matter, you will start flushing out the meat of your content. When doing this, avoid talking about you. The message you bring across must be about the readers. Solve their problem, inspire them, tell them a story, make them want or feel something, empathize with them – ensure you do it using an active voice.

Leverage Formatting to Increase Consumption

This kind of task was seen as applying to only graphic designers, but the look of your content will matter. When a reader first looks at your content, he/she will decide whether to read it or not to depend on how it looks. The format should be able to invite the reader in.

Have white spaces: this has become common in many websites. This is because it will give a reader the chance to breathe and take everything one piece at a time
Paragraphs should be short and friendly: you can speak to readers using short paragraphs. Users can consume larger pieces of content when it is broken down into smaller blocks of information. The content becomes more inviting and friendly.

Use subheadings: subheadings will help you organize your content so that the reader can easily navigate the content before or after they go through it. This will also seek to reassure the reader that they have made the right choice by deciding to read on. You can increase the perceived value by including benefits in some of the subheadings.

It is not a must to have your content short, just the individual elements. Always remember you must have a good reason to create a long form content.

Trade Keywords for Topics

Keywords used to be the most important part of SEO, but many people abused them. Search engines changed their algorithms to avoid this. Today, keywords matter when they are related directly to the topic and the natural delivery of the message. Your keyword will enter naturally when you focus on providing the right content to your audience. The basic thing to remember when it comes to keywords is that the primary keyword should be in the title, and the targeted secondary keyword(s) should be in the introduction and conclusion.

Link with intention

Avoid abusing keywords, like many people are doing out there. There are two forms of links;

Outbound links; this are links that connect the content to other pages or sites that have a higher authority. The best way to do this is by using one or two links and should be in the first half of the content.

Internal links; these are links that keep people within your site. The pages you link must be appropriate, and every page in your site doesn’t have to contain a link.

The Best Link Building Strategies

While there are a number of factors that affect the ranking of a website in the search engine result pages, links are still considered the most effective factor that affect rankings. This is the reason that Webmasters strive to find ways to get the best links to their websites in order to rank high in the search engine result pages. Over the years, link strategies have evolved and you need more than good content to get high quality links. Here is a list of some of the best link building strategies that allow you to get high-quality links to your website.

One of the easiest and preferred ways to get high-quality links without investing in high quality content is to donate to charities and organizations that give a link to the donors. You can easily find a big list of such charities and organizations by searching online. Usually, they have a page on their website titled sponsors or donors and you can get a high quality links from such page to your website after making a small donation.

It is important to ensure that the charity or organization is related to your industry in order for that link to be effective. There are also other organizations such as galleries and theaters that are always looking for donors and they also have high quality domains. Similarly, there are a number of student clubs at colleges and high schools where you can get high-quality EDU links. It is important to ensure that you do not explicitly ask for links from these domains as it is not in line with the Webmaster guidelines.

Writing guest posts has always been one of the best ways to get high-quality links. While Google has recently made it clear that getting links from guest posts is not welcome but they probably meant getting links from guest post that are not related to the niche. In other words, you can still get high-quality links from websites that are related to your niche by giving them high-quality content and including a link to your website.

Another way to get high-quality links is to invest in high-quality infographics. The web is increasingly becoming visual which means people like to see high-quality images that also give a lot of useful information. Infographics have emerged as one of the best ways to get high-quality links from various high quality domains by providing a lot of useful information in a visually appealing manner.

There are some tools available online that allow you to generate high-quality infographics at a low price and you can then submit these infographics to various directories as well as to various other websites in your niche. Infographics not only help in acquiring high-quality links but they also send a lot of high-quality traffic your way.

Many webmasters have been highly successful in getting links for their website by using their social media contacts, giveaways, contests as well as pro bono services. In fact, getting links through social media contacts has emerged as one of the most effective ways to get high-quality links without asking for links. To acquire links from your social media contacts, you need to connect with people who already like the service or product you offer and ask them what they think about your product or service.

Sending your products or services for free to bloggers active in your niche is another way to get high-quality links without asking for links. In other words, the best way to acquire links is to connect with the right people in your niche as they will link to your website without you even having to ask.

Everybody likes free things and building free tools can get you a lot of high-quality links. For instance, you can build a tool that can be used by anyone and put it on your website to get high-quality links from all around the web. In other words, you fulfill a need and others will link to you without you even asking them to link to your website.

There are also a lot of tools available online that help you promote your content within specific communities. Once you can get into these communities, your website not only gets more exposure but you also get a lot of high-quality links and tons of traffic. Offering scholarships and sponsorship is also one of the most effective ways to get high-quality links.

There are some case studies posted online where SEO agencies have been able to get high-quality links for their clients by offering scholarships and sponsorship at a very low cost.

Overall, there are some opportunities to get high-quality links from authoritative domains without even asking for links by thinking outside the box. Think sponsorship, scholarships, free tools, quality content and other such things. In simple terms, start creating content and tools for others and give it to them for free, and you will never be short of high quality links from authoritative domains.