When looking at SEO techniques, it is important that you know the difference between white hat and black hat SEO. You should also consider what some of the top white hat SEO techniques are, or check this site for the best SEO tips and implement them for your website.
What Is White Hat SEO?
Before you look at white hat SEO techniques, you need to know what white hat SEO is. As with all things in life, there are good and bad ways to complete SEO, and this has been set out in part by the search engines. White hat SEO techniques are the proper SEO techniques that the search engines will want you to use. Black hat SEO will often give faster results, but these are going to be short-term solutions.
Have Quality Content
The best white hat SEO technique is to have quality content that is original and offers your readers valuable information. Having good content is the backbone of your SEO strategy and will impact any other techniques that you use. Quality content should have precise information that is valuable to the user, and not is stuffed with keywords to try and get the search engines to notice you.
Posting new content is also important because it tells the search engine that the website is still active and you are creating new pages to rank in the search results. All of your content should be original, and you should not repeat your content too much. If you have new content that is related to older content, then you need to link the two with some internal links.
Use Titles And Meta Data
Another white hat technique to use will be titles and metadata. The titles of your pages will tell the search engines what the content is about and help them determine what it should rank for. Your title should have the keyword you are targeting in it.
Metadata relates to the meta tags and description for your content. The meta tags need to be appropriate to the content, and you should not use too many of them. Stuffing your metadata is considered a black hat technique. The meta description should only be about 160 characters long and have your keyword in it. This description is a summary of the content of the page which will show with your URL in the search results.
Have Quality Inbound Links
When you look at SEO, you will often see people talking about backlinks. Backlinks are inbound links from other websites that direct traffic to your website. A lot of people focus on the quantity of links they have, but for white hat SEO, you need to look at the quality. One high-quality backlink is often worth as much as tens of medium quality links because the search engines will trust the website it comes from more.
Getting these links organically is the best solution because this ensures that they are better quality and help to build your reputation. Buying backlinks is a black hat SEO technique that should be avoided because you do not know the reputation of the sites providing your links. If you have a lot of links from websites with a bad reputation, this could negatively affect your search ranking.
White hat SEO techniques are the ones that are considered good and favored for long-term results. Black hat SEO techniques will provide you with a short-term boost in the rankings, but this will not be sustainable. Some of the white hat techniques that you should consider include having quality content, using metadata and having quality inbound links.